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FashShaf

My life as a mom, draped in textures and prints.

Month

January 2016

Basic make-up to compliment any look

Just last year, I had a basic make-up bag, big enough to comfortably house four pads. There was a lipstick, lip ice, eyeliner and blusher. Fast forward a few months and I now have a basic bag, bigger than my husband’s lunch bag.

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Here are some of my favourite items: 

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Yardley’s Loose Bronzing Powder in Sunset Kisses: This is a tricky product, but can be truly effective if used correctly. I apply this very sparingly to my brush, and sweep across my cheekbones in an outward motion. I then use the rest of the powder, left on the brush, to go over the bridge of my nose and my chin. This I got at a steal for R60 at a hidden cosmetic store, which I’ll reveal further down in this post…keep reading!

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STAY Blushed! by Rimmel London: This is a liquid tint blush, which leaves a glowy finish without too much of a shine. I have them in Peach Flush and Touch of Berry. They cost about R40 each. I do prefer the powder blush but these are great to add for a bolder, more shimmery look. It also feels really smooth and applies like a lotion.

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Blush and bronzer: I love my Yardley bronzer in 01 Golden. This I use as base after I’ve moisturised. It’s quite subtle so I apply it quite liberally to my cheeks and the outline of my face for a soft, golden tone. I also have the Colours Limited Blusher/Bronzer duo set in Poker Face from Foshini, which only cost around R30 on sale but I have to go with the Yardley brand here. The Colours Limited brand’s bronzer is great, but the blusher is a bit too bright for me. It leaves an almost pale pink tone to my skin, so when I use them, I blend the two for a more neutral shade. I also love my Yardley Stayfast Velvet Blusher in Sherry Sparkle and the Ralo blusher in Tawny Rose. Both these blushers are the closest I’ve found to a perfect shade for my skin.

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Lipsticks: I love brights, nudes and all colours in between. I picked up my favourites from that same store (details below) for R200. Yes! for all of them. The ones I currently have in my hand bag are Rimmel London in Amethyst Shimmer 260 and Shocking Pink 220; Bourjois Paris in 122 (red) and 101 (coral);  and a Yardley Supermoist in Coral Passion. I love using Maybelline’s Baby Lips in Cherry Me (bought at Checkers) as an undercoat to all of them. I find that if I use it under, instead of over, I never get clumps.

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Face Mist (Vitamin E) from The Body Shop: It costs around R130 and will last a very long time, since you only need one spray after applying your make-up. Even when I’m not wearing any make-up, I find that a spray before I leave home helps, especially during summer. It’s very refreshing and I love the smell (Rosewater).

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While there’s lots more in my make-up bag, I think these are my favourites for now. I’ll be sure to share more of my buys with you as I make my way through my unused handbags, where I’m sure I’ll find heaps more. Going through my bags is like a shopping trip without spending the money 😀

Oh, before I forget, the cosmetic store I spoke about earlier is called Cosmetic XS: Unit 5, Block A, Cnr. Celie & Bark Roads, Tokai. Tel: 021 701 3221- when you stop by, let me know what you find, and send me a thank you note, because you’ll want to 😉

Thank you for reading!

Shaf

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How I do what I do? Let me count the ways

What do you do exactly? I hear that often. From friends, family and my daughter. Mommy, what do you play at work? Do you colour and do action ball like me? I could easily fall into the play, colour and action ball category when it comes to my career.

It’s hardly a job. My world is colourful and packed with action, and the ball bit refers to the big ones, made of steel, between my legs…in my line of fun, I have to wear them proudly.

So what do I do? 

After completing my National Diploma at the Cape Peninsula University of Technology (CPUT) in Cape Town, I spent six years as a PR practitioner at an agency, Rabbit in a Hat. As I’ve mentioned before, not quite sure where (maybe on the odd occasion I get to talk to myself), but I’ve always believed it was what I was meant to be doing because I was darn good at it, and I was happy…sort-of. At least, I truly believed I was at the time. That’s only because when you’re there, there’s always something that seems (and is) worse. For me, at the time, it was just being grateful for the fact that I had a job, that in my mind, would quickly pay off my study loan (it took me three years).

I got to represent a range of clients I quickly fell in love with; projects that felt very much a part of me; things I poured my heart and soul into, projects or clients I follow to this day. Not the stalker kind of follow, but on social media and in the news. (I’m NOT that girl!)

I worked on, and received a credit in Barry Hilton’s first feature film, Finding Lenny; I managed The Grand Daddy Hotel as well as the other hotels under the Daddy brand, including the amazing Old Mac Daddy Airstream Trailer Park in Elgin. Some of my clients included: Infecting the City Arts Festival; Spier Contemporary, South Africa’s largest biennale of contemporary art; Badilisha Poetry X-Change; Cape Town Tourism, and got to explore so much of my beautiful city; The Cape Town Partnership, an NPO who are all about bridging the divides of the city; The Cape Country Meander; The Economic Development Partnership (EDP); and City Hall Sessions, to name a few.

Although my work was fun and rewarding, and I met some amazing people, who I still have a skinner with to this day, two years into my role as an Account Manager, I realised my deep-rooted love for music, and my colleague (I only had one sharing my space, it was a small business) was at the other end of this ultimate dream churning machine. Thank you for listening, Tam – or pretending to listen whilst you had earphones in! 😉

I spoke everything into existence. I never secretly wrote down ideas or created spread sheets or action plans; I’d talk and talk and talk until I got tired of hearing my own voice, which forced me to do something about it. In my spare time (now that I think of it, I had loads!) I made connections with award winning record labels from around the world and started volunteering my time to music-related projects. Some were London-based, while others were in different parts of SA – distance was never a deciding factor. Like I mentioned in a previous post, I was also involved in Maher Zain’s concert that was held at the Athlone Stadium in 2013, attracting roughly 15 000 people.

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My love for the crazy, yet exciting industry grew, and after a few more years, I started doing more work for labels, starting with homegrown musicians – local is lekker! At this point, I now covered two roles, one from 07h30 to 17h00, and one which I focused on after hours, at night, and on weekends – back then it was easy, I wasn’t a mom.

The closer I got to motherhood, the more things started to grow, and in 2014 I made the decision to join a bigger agency, where I now fulfill the role of a Campaigns Manager, Creative Director and Writer, with our biggest clients in the fuels and lubricants industry. I would have NEVER seen this coming. I get to work with an exceptional team, and I’ve been at it for one year and five months now. That’s my eight to five and I thoroughly enjoy it. (I am no longer in PR, but highly respect those who are [doing it right!])

Still unsatisfied that the music hole hasn’t been filled, I started working with my wonderful business partner, a Moroccan and sometimes, Holland-based, music director. (he’s all over the show, literally) involved in internationally acclaimed shows all over the world. Although I work independently from South Africa, things work pretty well and I can finally say, that gap has been filled. Thank you, Faical. Your faith and trust in me is appreciated.

  • Then, I am also part of Outlaws Cape Town, a car club that was born from the idea of bringing car enthusiasts of all ages, races, sects and creeds together, who all share a common interest and passion for cars. Family and community investment plays a huge role in the club, which is why I am as passionate about it as all the car enthusiasts (My husband, best friend and brother are co-founders). Just last week we went to drop off a heap of things for a family whose home burnt down in an unfortunate incident in Mitchells Plain. 

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  • I am also a mentor and am happiest when motivating and helping kids, with career guidance, homework or just advice. It brings me great joy.
  • I was blessed enough to briefly join forces with Lauren Booth a couple of years ago, as I did some PR for her. Lauren is a Palestinian activist and revert to Islam ( she is also the sister in law to Tony Blair, British Labour Party politician, who served as the Prime Minister of the United Kingdom from 1997 to 2007 – just in case you needed that extra info)
  • I was also featured in a few print media for my role in the industry, and believe it or not, for my hair (that post is still coming…)

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  • I had a brief stint in the modelling and acting industry where I did a few commercials for overseas clients, that landed on a few digital billboards in New York.
  • Oh yes, one more thing (although I’m pretty sure this is not the last thing) but I’m also a blogger now 🙂

I do a lot, not because I feel like I never have enough, but because the only way I’ll grow and know what truly makes the heart happy, is to try and do as much as I want. And the strange thing is, since becoming a mom, you’re usually left with less time (a whole lot of less), but I always seem to do whatever the hell I want.

Maybe we’ll never truly be satisfied, but I’m always on a search, and if it makes me happy, I don’t usually do it again, I find something even better. It’s all about a new adventure for my life…every single day. If it doesn’t exist, I create it!

It is important to me that H knows that I make a choice to go to work every morning. I could stay at home with her and play, and a part of me would always want that, but I enjoy what I do, and I want her to love what she one day chooses. The choice is to choose to be happy, and at three years old, she gets it, in her own way.

May you always choose to be happy!

UntitledP.S A big THANK YOU to all who have already joined me on this journey. I appreciate all the love and feedback. (don’t forget to leave your comments below)

Shaf

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To greet or not to greet. That is the choice!

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I teach H about choices. She HAS to do nothing! There are explanations upon explanations about consequences and learning, but there is and NEVER will be force.

I believe that until now, we’ve raised a happy, and incredibly smart child, one who shares, cares and all those other things that we brag about as parents. Please and thank you rolls off her tongue without any effort, she offers her ‘only’ money to the kids who beg at the local superette, she dresses herself, she was fully potty-trained in an hour, and spoke full sentences by the time she turned one.

This sounds like it should have a ‘BUT’, hey? Well….here goes.

Despite being able to do all of the above, and so much more, she chose never to greet loved ones, except her dad and I! She would hug and run up to Ma and Pa; Mamma and Pappa; her uncles; aunts; our neighbours and their kids, who are more like family; but she never verbally greeted anyone – not a hello in English nor an assalaamualeikum in Arabic.

Here’s the mom trick: (This worked wonders with the potty training, so I pulled it out again)

She loves stickers – any kind. She also loves a good game, and money for treats (we also take this opportunity to teach her about budgeting, of course).

I created a chart: Hanaan’s Greeting Sticker Chart (original, I know!) 

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For every person she greets, I place a sticker on the chart. Five in a row and you get a R5 in the bag. (this bag, by the way, I just got from Bali YESTERDAY, and I thought I finally had a home for those sanitary towels in my bag).

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The bag now holds R10 and we’re well on our way to R15. She also understands that when the chart is fully adorned in faces, the chart and reward system will go, but the lesson and pride will remain – same with the toilet training. 

H in early 2015, placing stickers on her sticker chart
H in early 2015, placing stickers on her toilet sticker chart

Bribing, sneaky, whatever it’s called…it works hehehehe! I now have a child who loves to greet those she knows and loves, and to see her smile proudly after she’s made a choice, makes me happy….(you can be happy and sneaky at the same time!)

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Hello! Say hi back!

If you have tips, suggestions or comments, or just want to say ‘hi’, feel free get in touch. (trolls welcome)

fashshaf@gmail.com

Shaf x

The job’s been done for me!

This is my first post, and without a doubt, the hardest one. Because really, if you look at the other tabs on this site, parenting (sometimes, in heels), can knock the socks off ya, even when you’re not wearing any – this heat!  (seriously!)

While having a career and picking out an outfit can be challenging, the feeling you get when you do get it right, has nothing on the feeling when your parenting’s on point. (According to my daughter, of course)

H enjoying a Sunday babychino with her dad :)
H enjoying a Sunday babychino with her dad 🙂

Three and a half years is a long time, especially when there’s been a pregnancy, a birth, the first day of school, the first day of school in the following year, four parties (three birthdays, one panty party – don’t ask!),  five surgeries (that’s a post on its own).

My story is a long one, and I hesitated starting this blog, because I was not sure how I’d get the important (and gross) stuff across in writing. (I’m a better verbal story teller, I think).

Then last night, while in the shower it hit me: someone (very dear to me) did this for me!!!

The job’s been done!!!

Mandy-Lee Miller, owner at Pregnant in Cape Town & Ever After, writer, blogger and brand consultant, wrote about my pregnancy, birth, career and family. Not many people know me the way she does, so if we’re starting anywhere, it’s right here.

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Most of you may have already read it, if not, give it a read over your morning cup of coffee (or three) and feel free to leave any comments below.

Thank you for reading!

Shaf x

 

Music for my heart

(Note: this was a note written on my Facebook on 15 October 2014.)

I have seen way too many posts/articles online about music being Haraam (forbidden, sinful), and I have been asked by a few friends and family members (indirectly), over the last few years, why I promote Islamic inspired music. I believe ‘sins’ are acts which trouble the heart, and my heart is content. I sleep well and the best relationship I have is the one I share with my Creator.

Here’s my story. As many of you know, I have for a few years now, promoted Maher Zain’s music, in my personal capacity, and then also as part of a communications agency I own with a business partner. The best work I have ever done has been work for my own personal growth, work I do separately to my day-time job as an ex-PR Account Manager and currently a Head Copywriter and Creative Director at an agency in Kenilworth.

Whenever my heart draws me closer to something, something that fills it with joy and spirituality, I speak to my Creator. Every time. Just to make sure he approves. He has ALWAYS guided me to do the right thing. I have always asked, and often it takes years before I know my answer but there’s a reason for that. My wish to work with Maher Zain and the faith-inspired record label that represents him, Awakening Records, has been a long time coming – 3 years actually. For years I contemplated, I asked, I prayed, and wondered whether or not it was something I was meant to pursue. While I am by no means the perfect Muslim, I always try to do what’s right.

I am not a preacher and never will be, because I am learning daily, but my decisions are ones I live with and will ultimately be questioned about. I will continue to do what makes me and my Creator happy, and if you could only feel the way I feel when I sit down to pray, you’ll get it.

My journey started back in 2011, when I came across his song, ”For the rest of my life”. I was sitting in the car and flipping through an mp3 CD. His song was in the middle of the main stream stuff. I did a double take since it wasn’t something I’ve heard before. And that was it. The next day I searched for his music online and listened to it every day, my colleague (non-Muslim) could see how it impacted my life in ways I could not then explain. It took two weeks of listening before I became even stronger in my faith. Three years on, and I’m stronger than I’ve ever been. HOW IS THAT HARAAM, I ask you?

I prayed about all sorts of things, what do I do now, how do I give back? How do I say ‘thank you’ to someone who’s touched my life through the airwaves,someone who doesn’t know I exist? I prayed and then I dreamt – I had an answer. I wanted to work with Awakening Records, a UK-based media production company, owned and operated by Awakening Worldwide. How was I going to reach them? I found a generic email address online and sent a mail highlighting my experiences in the preceding two weeks. I knew, that due to the amount of fan mail and spam they probably receive, I’d at best, receive an automated response ‘Thank you for your email. Due to the large amount of mail we receive, we cannot reply to…..’

Within AN HOUR, I received a reply from the CEO which kick-started an amazing three year journey for me. I have never limited myself and always believed that though the world seems like a big place, it’s actually quite small and with technology, we’re able to connect with ANYONE, ANYWHERE at ANY TIME.

So it began. I met with the CEO who was in Cape Town a few months after our email exchange. We chatted at the airport just before he was due to leave. Maher just boarded his flight as I arrived so I didn’t get to meet him at the time. While I was disappointed, there I sat in front of an inspiring, respected and talented businessman, lawyer and author, who believed I had something valuable to say. We chatted for about 40 minutes and I pitched him an idea (how I could grow Maher’s fan-base in SA). At the time, only ONE of my Facebook friends (my husband) ‘liked’ his official FB page. A dear friend called him a Tupperware singer 🙂

Months passed, and while things didn’t take off the way I hoped, I never gave up since I never got the feeling that they were no longer interested. I pushed on, and knew that one day I’d have the opportunity to work with them. Through it all, I prayed, a lot. After months of emails with no replies (email addresses had changed and I was not aware) I sent my last email in January 2013. I offered my support for the last time – that’s where I left it, but continued to pray and ask what I was meant to do.

Months went by once again, and in September of 2013 I received a FB inbox from someone who is now a dear friend. She asked me if I knew Awakening Records. I replied saying that if she wanted to know anything she’d need to call me to discuss since I don’t accept anyone on FB. She called me straight away. She was the person bringing Maher Zain to SA and her conversation with the CEO involved him asking her to make contact with me. A few minutes after our call, I received an email from the CEO saying he asked her to make contact with me, he told her that she has to work with me, and he knows together we can make it happen. Needless to say, I was on board as PR Director for the concert that took place in December last year. I also fell into the role of artist management, and adopted last minute-programme changes. I briefed the supporting acts and Maher Zain on the slight amendments to the proceedings for the evening, after a meet with the CEO and Maher’s manager. I also had articles published, word for word, in some of the most read online and print publications in SA.

While being introduced on stage in front of roughly 15 000 people, and spending the day with Maher and his entire team the following day, NOTHING came close to the feeling I felt after I got home from the concert at 2am. I was pleased, my Creator was pleased, and while I was burnt out after 3 months of balancing my day-job and my side-work, which by the way, was voluntary, I was ready to lay my head down after I said my evening prayers. It came together and ONLY because I had faith, I trusted the months of silence and did exactly what was revealed to me as answers.

Maher's signed and noted album to me.
Maher’s signed and noted album to me.

Years on and I now have 62 friends who ‘like’ his page, 62 of 21 498 955, Yes 21 million! (It must be said that this highly intelligent friend of mine, who called him a Tupperware singer, found the concert to be one of the best he’s ever attended.)

While those 62 ‘likes’ are not as a result of my efforts, it shows me that he has touched more people than just me. So much more!

So while some have a frowns upon their faces when I overflow with pride, my heart smiles. The smile on my face says that I’ve been abundantly blessed. The smile in my heart says my Creator is happy and that’s all that matters.

Do ABSOLUTELY anything you want to. If it makes your heart smile, no matter how unreachable it may seem, just TRY. You never know! 

On stage at Maher’s concert in December of 2013.

 

An undefined style

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I never quite understood the term ‘he’/she has no style’. Even if you’re in your birthday suit, that’s a style. At least that’s what I think.

I’m influenced by patterns and textures that catch my eye, not necessarily the season’s hottest trends. I’m more of a whatever the hell I like and feel comfy in kinda gal. 

My treasured pieces: 

  • I love the headscarf. I’m not always in it, but I enjoy experimenting with different ways in which to wrap it. I’ve got about 15 styles covered – excuse the pun. I’m hoping to do a tutorial about that in the near future, and also a post on the real reason I cut my hair (Delayed shock! for those of you who don’t already know)
  • I have recently added watches to my collection of accessories. I have not worn a watch in 10 years, (mainly due to the fact that I develop instant eczema if it’s not gold, and can’t justify spending money on gold watches to go with every outfit.) Also, I don’t like time-tracking – I try to do what I’m meant/like to do, without time constraints. For work-related projects with tight deadlines, I’ve always just used the time on my laptop/phone.
  • Shoes. Okay…now this should be a post on its own. I may, or may not, own “enough” (my husband would go with the last word). Wedges (incl. wedged sneakers), stilettos, boots, flats, you name it. I love ’em all.
  • Jeans. While I’m loving palazzo pants, dresses and skirts at the moment, I have to at least see my jeans in my closet every day. My favourite pair is my 7 for All Mankind jeans from the States. The fit is great and it probably made the list because before last year, I could not fit into them since before my pregnancy.

I shop around and never feel like I have to spend loads to feel and look good. I buy from chain stores; markets, designer stores, and pop-up stores.

I’ll do a post on some of my recent buys, including prices and quality.

P.S I am not a stylist, self-proclaimed or otherwise, I just enjoy playing around. I do have a brain though, so if you have a question, comment, or rant, go right ahead. You can even find my email on my Contact page here.

Shaf (It’s ALMOST Fash [short for Fashion, duh!] spelt backwards….ALMOST)

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About Shaf

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This is daunting. Welcome anyway… 🙂

I’ve been told, and in some cases, demanded, that I start a blog. Well, here I am. Now what?

Who am I? 

Shafeeka Anthony, also knows as Shaf. I’m a 28 year old mom to a gorgeous and intelligent three year old little girl, wife and career woman, with a recently piqued interest in fashion. I am hoping to share with you my: best buys and own creations; parenting lows and highs; my career; and a little bit of everything else.

Let’s play it by ear, while we play with fashion, life and everything in between.

I’m looking forward to it…

Thank you for joining me on this journey!

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Me, at the Knysna Elephant Park in 2015

Shaf x

 

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